Open AccessHow visual novelty affects consumer purchase intention: The moderating effects of self-construal and product type
Author(s) -
Zhenzhong Zhu,
Xiaojun Li,
Fu LIU
Publication year - 2020
Publication title -
acta psychologica sinica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
ISSN - 0439-755X
DOI - 10.3724/sp.j.1041.2020.01352
Subject(s) - self construal , novelty , construal level theory , psychology , product type , product (mathematics) , social psychology , cognitive psychology , mathematics , computer science , sociology , interdependence , geometry , programming language , social science
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