Open AccessFormation and Change of Brand Impression: Based on Dual Process Model
Author(s) -
Dongning Yuan,
Chunjiang Fu,
Luo Siming
Publication year - 2014
Publication title -
acta psychologica sinica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
ISSN - 0439-755X
DOI - 10.3724/sp.j.1041.2014.01534
Subject(s) - impression , dual (grammatical number) , process (computing) , impression formation , mathematics , psychology , computer science , advertising , business , art , perception , literature , neuroscience , social perception , operating system