Open AccessThe Role of Social Connectedness and Imaginary Audience on Brand Love in Brand Experience Sharing: the Moderating Role of Divergence of Others' Responses
Author(s) -
Defeng Yang,
Qing Li,
Ping Zhao
Publication year - 2014
Publication title -
acta psychologica sinica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
ISSN - 0439-755X
DOI - 10.3724/sp.j.1041.2014.01000
Subject(s) - social connectedness , psychology , divergence (linguistics) , the imaginary , social psychology , advertising , business , linguistics , philosophy , psychotherapist