Open AccessThe Moderating Effect of Product Type on the Shopping Momentum Effect
Author(s) -
Qing Yao,
Rong Chen,
Duan Suhuan
Publication year - 2013
Publication title -
acta psychologica sinica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
ISSN - 0439-755X
DOI - 10.3724/sp.j.1041.2013.00206
Subject(s) - mathematics , product (mathematics) , product type , type (biology) , psychology , physics , computer science , geometry , geology , paleontology , programming language