Open AccessBrand Affect and Brand Trust: Who Actually Cause the Brand Loyalty？ A Dynamic Perspective Research
Author(s) -
Haijun Wang
Publication year - 2013
Publication title -
acta psychologica sinica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
ISSN - 0439-755X
DOI - 10.3724/sp.j.1041.2012.00830
Subject(s) - affect (linguistics) , brand loyalty , brand management , perspective (graphical) , advertising , brand awareness , brand extension , business , loyalty , marketing , psychology , mathematics , communication , geometry