Open AccessIssues and Challenges of Perceived Value and Service Quality on Student Loyalty among University Student in Malaysia
Author(s) -
Mohammed Shuaibu Badeggi,
Habsah Muda
Publication year - 2021
Publication title -
the journal of management theory and practice
Language(s) - English
Resource type - Journals
ISSN - 2716-7089
DOI - 10.37231/jmtp.2021.2.1.81
Subject(s) - conceptualization , loyalty , mainstream , value (mathematics) , quality (philosophy) , institution , service quality , service (business) , higher education , psychology , public relations , marketing , sociology , medical education , business , political science , medicine , computer science , social science , philosophy , epistemology , artificial intelligence , machine learning , law
The conceptualization of issues patterning to student perceived value, service quality, loyalty and student satisfaction is a new mainstream approach for the institution of higher learning in Malaysia. These issues and challenges remain unobserved in past studies. Given the noteworthy of student dissatisfaction and disloyalty in universities, this conceptual study analyzes and discuss various issues as it influences higher institutions, student and highlight some facts with conclusions patterning to service quality. Implications and conclusions are presented and this paper will make some contributions in the respective research area on higher institutions.