Open AccessThe Conceptual Framework Modelling the Causality Effect Between Instafamous Credibility and Entrepreneur Action
Author(s) -
Erina Ismail,
Mutia Sobihah Abd Halim
Publication year - 2021
Publication title -
the journal of management theory and practice
Language(s) - English
Resource type - Journals
ISSN - 2716-7089
DOI - 10.37231/jmtp.2020.2.3.176
Subject(s) - credibility , action (physics) , attractiveness , construct (python library) , causality (physics) , process (computing) , conceptual framework , conceptual model , trustworthiness , source credibility , social media , entrepreneurship , knowledge management , public relations , psychology , marketing , business , computer science , social psychology , political science , sociology , social science , physics , quantum mechanics , database , psychoanalysis , world wide web , law , programming language , operating system , finance
This paper aims to present a conceptual framework of causal effect between instafamous credibility on the entrepreneurial action among the university’s students who are an Instagram user. The conceptual framework was developed by a literature review of the social media influencer’s credibility construct i.e., the trustworthiness, expertise, and attractiveness and the entrepreneurial behavior (action). The understanding and predicting entrepreneur action are vital because it is understandable that becoming an entrepreneur is quite a complex process of planned behavior to endure by the student. It is, therefore, an opportunity for the stakeholders to explore the benefit of the advancement of social media platform, specifically the Instagram to develop an Instapreneur. The entrepreneur action and source credibility framework will allow us to better understand the impact of various business emergence and identifying what and how it emerges.