Open AccessFEATURES OF NOOMARKETING AS AN INNOVATIVE CONCEPT OF SMART MARKETING
Author(s) -
T.V. Skyba
Publication year - 2019
Publication title -
vìsnik
Language(s) - English
Resource type - Journals
eISSN - 2707-1839
pISSN - 2707-1820
DOI - 10.37203/kibit.2019.40.20
Subject(s) - marketing , marketing management , marketing mix , marketing research , marketing science , business , relationship marketing
In the article approaches to definition of marketing are analyzed, the evolution of his concepts are investigated, the tendencies of contemporary developments of marketing management are defined, the importance of marketing in in a market economy is grounded.