Open AccessAn agent-based model of consumer choice. An evaluation of the strategy of pricing and advertising
Author(s) -
Michał Kot
Publication year - 2022
Publication title -
badania operacyjne i decyzje/operations research and decisions
Language(s) - English
Resource type - Journals
eISSN - 2081-8858
pISSN - 1230-1868
DOI - 10.37190/ord220104
Subject(s) - profit (economics) , business , pricing strategies , advertising , marketing , microeconomics , economics