Open AccessThe visual framing of Malaysia's National Day Press advertisement in Utusan Melayu / Malaysia from 1957 to 2007
Author(s) -
Ezal Daud,
Ruslan Abdul Rahim,
Saiful Akram Che Cob
Publication year - 2020
Publication title -
kupas seni
Language(s) - English
Resource type - Journals
eISSN - 0127-9688
pISSN - 2289-4640
DOI - 10.37134/kupasseni.vol8.2.2.2020
Subject(s) - documentation , advertising , framing (construction) , politics , the arts , socioeconomic status , visual communication , media studies , qualitative research , sociology , political science , geography , social science , visual arts , art , computer science , business , population , demography , archaeology , law , programming language
Press advertisement is one of the area of graphic communication. However, dedicated research on it has received little attention from researchers. This study discusses the use of press advertisement as a medium of communication to spread the message of National Day Celebration in Malaysia. This study, using advertisements that appear in Utusan Melayu / Malaysia in August and September commencing in 1957 until 2007. This study is a qualitative study using the method of document analysis. The visual evaluations will be applied in interview with an expert in advertising. The results show that there is a link between the visual framing of National Day advertisement with socioeconomic status, current political context, and the diversity of religious and racial communities. The implications of this study will provide a new discovery and documentation as a reference to the creative arts and design community and society.