Defining and highlighting the best qualities of a brand through its visual identity | Zendy

Gonzaga Figueiredo | Zendy; Livia Da | Zendy; Silva Oliveira | Zendy; Suelânia Gonzaga De Figueiredo | Zendy; David Barbosa de Alencar | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Defining and highlighting the best qualities of a brand through its visual identity

Author(s) -

Gonzaga Figueiredo,

Livia Da,

Silva Oliveira,

Suelânia Gonzaga De Figueiredo,

David Barbosa de Alencar

Publication year - 2020

Publication title -

international journal of development research

Language(s) - English

Resource type - Journals

ISSN - 2230-9926

DOI - 10.37118/ijdr.18990.05.2020

Subject(s) - brainstorming , sophistication , palette (painting) , logo (programming language) , identity (music) , typography , brand identity , computer science , human–computer interaction , multimedia , visual arts , aesthetics , advertising , artificial intelligence , art , programming language , business , operating system

The article deals with the application of designer tools to create the visual identity of a line of creative products. The logo, typography and color palette were defined for the composition of the elements that showed the personality of the brand to its customers. A systematic method was followed in the execution of the project, starting with the application of a briefing, and then the following steps were carried out: brainstorming, definition of elements, graphic editing and testing of possibilities. The result was a visual identity with sophisticated design outlining the idea of sophistication in the public eye.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research