Open AccessDefining and highlighting the best qualities of a brand through its visual identity
Publication year - 2020
Publication title -
international journal of developmental research
Language(s) - English
Resource type - Journals
ISSN - 2230-9926
DOI - 10.37118/ijdr.18990.05.2020
Subject(s) - brainstorming , sophistication , palette (painting) , logo (programming language) , identity (music) , typography , brand identity , computer science , human–computer interaction , multimedia , visual arts , aesthetics , advertising , artificial intelligence , art , programming language , business , operating system
The article deals with the application of designer tools to create the visual identity of a line of creative products. The logo, typography and color palette were defined for the composition of the elements that showed the personality of the brand to its customers. A systematic method was followed in the execution of the project, starting with the application of a briefing, and then the following steps were carried out: brainstorming, definition of elements, graphic editing and testing of possibilities. The result was a visual identity with sophisticated design outlining the idea of sophistication in the public eye.