Rantai Pemasaran Ayam Kampung Super di Kabupaten Lampung Timur | Zendy

Maria Marina Herawati | Zendy

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Rantai Pemasaran Ayam Kampung Super di Kabupaten Lampung Timur

Author(s) -

Maria Marina Herawati

Publication year - 2019

Publication title -

wahana peternakan

Language(s) - English

Resource type - Journals

eISSN - 2774-6119

pISSN - 2580-2941

DOI - 10.37090/jwputb.v3i1.111

Subject(s) - margin (machine learning) , marketing , chain (unit) , descriptive statistics , value (mathematics) , agricultural science , mathematics , business , statistics , biology , computer science , machine learning , physics , astronomy

This study aims to find out the super-native chicken marketing chain and to find out the marketing efficiency of super native chickens in East Lampung Regency. The research method is descriptive analytical method, which is a combination of descriptive methods and analytical methods. The study was conducted in April-May 2018. The results showed that there were three marketing chains of super-native chickens in East Lampung Regency, namely pattern I (farmers-collectors-small-consumer), pattern II (farmers-collectors / small collectors-consumer), and pattern III (farmers- consumer). The marketing margin for pattern I is Rp.27,500 / tail and pattern II is Rp.8,500 / tail. Marketing of super-native chickens in East Lampung Regency has been efficient with an efficiency value of 64.75 percent. Keywords: marketing chain, super-native chicken, marketing margin

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