Open AccessCase teaching note: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show. Group role play seminar activity.
Author(s) -
Justin O’Brien,
Anastasios Siampos
Publication year - 2021
Publication title -
journal of applied learning and teaching
Language(s) - English
Resource type - Journals
ISSN - 2591-801X
DOI - 10.37074/jalt.2021.4.1.12
Subject(s) - agency (philosophy) , product (mathematics) , plan (archaeology) , cirque , engineering , clothing , service (business) , marketing plan , product placement , advertising , sociology , marketing , business , political science , history , geography , social science , geometry , mathematics , archaeology , law , glacier , physical geography