Open AccessROI as a financial and non-financial Indicator trough Applied in Application to Social Media Marketing
Author(s) -
Iwan Darmawansyah,
Sismiati Sismiati
Publication year - 2021
Publication title -
judicious
Language(s) - English
Resource type - Journals
ISSN - 2746-9417
DOI - 10.37010/jdc.v2i1.379
Subject(s) - marketing , purchasing , social media , promotion (chess) , business , trough (economics) , digital marketing , point (geometry) , economics , computer science , geometry , mathematics , politics , world wide web , political science , law , macroeconomics
This study aims to develop instruments that marketers can use in developing digital marketing in their industry. The method used is applied research and constructivism point of view. Researchers conducted interviews and developed digital marketing strategies. The results of this study explain that call to action provides consumer effectiveness in purchasing products. However, it is necessary to encourage promotion through ig paid to provide a wider range of promotions. This study also explains some important things to consider in preparing the target market by analyzing customer personals and designing customer journeys.