Open AccessAnalysis Product, Price, Service, and Digital Marketing on Customer Satisfaction and Its Impact on Customer Loyalty PT Control Systems – Emerson Micromotion Flowmeter
Author(s) -
Suharyono Suharyono,
Heru Widiyanto
Publication year - 2021
Publication title -
focus
Language(s) - English
Resource type - Journals
ISSN - 2798-2181
DOI - 10.37010/fcs.v2i1.292
Subject(s) - customer satisfaction , marketing , business , loyalty business model , customer delight , loyalty , customer advocacy , control (management) , sample (material) , customer retention , service (business) , relationship marketing , service quality , marketing management , computer science , chemistry , chromatography , artificial intelligence
This study analyzes products, prices, services, and digital marketing on customer satisfaction and its impact on customer loyalty at PT Control Systems-Emerson Micromotion Flowmeter. This study uses a survey method by distributing questionnaires to PT Control Systems customers as respondents. The quantitative research method uses technical analysis of structural equation modeling (SEM) with AMOS 22 applications. This study uses a sample of 120 respondents. The results showed that products, prices, services, and digital marketing had a positive and significant effect on customer satisfaction and had a positive and significant impact on customer loyalty.