DIGITAL TRANSFORMATION OF HEALTH INSURANCE IN THE CONTEXT OF PERSONAL DATA PROTECTION | Zendy

Tonina Yaneva | Zendy

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DIGITAL TRANSFORMATION OF HEALTH INSURANCE IN THE CONTEXT OF PERSONAL DATA PROTECTION

Author(s) -

Tonina Yaneva

Publication year - 2021

Language(s) - English

Resource type - Conference proceedings

DOI - 10.36997/ppdd2021.180

Subject(s) - legislation , digital transformation , context (archaeology) , business , face (sociological concept) , data protection act 1998 , internet privacy , risk analysis (engineering) , transformation (genetics) , computer science , computer security , world wide web , paleontology , social science , biochemistry , chemistry , sociology , political science , gene , law , biology

The digital transformation is one of the most important determinants of sustainable development. In response to the increased consumers' requirements, the insurers face the challenge to adapt digital innovations in their activity in accordance with the requirements of current and potential customers' personal data protection legislation and at the same time to maintain a good image and high trust among them.

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