Open AccessDIGITAL TRANSFORMATION OF HEALTH INSURANCE IN THE CONTEXT OF PERSONAL DATA PROTECTION
Author(s) -
Tonina Yaneva,
AUTHOR_ID
Publication year - 2021
Language(s) - English
Resource type - Conference proceedings
DOI - 10.36997/ppdd2021.180
Subject(s) - digital transformation , legislation , context (archaeology) , data protection act 1998 , business , face (sociological concept) , internet privacy , transformation (genetics) , computer science , risk analysis (engineering) , computer security , world wide web , political science , paleontology , social science , sociology , law , biology , biochemistry , chemistry , gene
The digital transformation is one of the most important determinants of sustainable development. In response to the increased consumers' requirements, the insurers face the challenge to adapt digital innovations in their activity in accordance with the requirements of current and potential customers' personal data protection legislation and at the same time to maintain a good image and high trust among them.