Open AccessRelationship between the socioeconomic, sociodemographic and Btl publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
Author(s) -
Marco Antonio Ríos Ponce,
Juan Francisco Álvarez Valencia,
Diana Carolina Arízaga Toledo,
Joffre Sebastián Arteaga Huiracocha
Publication year - 2019
Publication title -
visión de futuro/visión de futuro
Language(s) - English
Resource type - Journals
eISSN - 1669-7634
pISSN - 1668-8708
DOI - 10.36995/j.visiondefuturo.2019.23.01.002.en
Subject(s) - publicity , socioeconomic status , focus group , exploratory research , overweight , qualitative research , descriptive research , psychology , geography , advertising , sociology , obesity , social science , demography , population , medicine , marketing , business , anthropology
An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador