Open AccessEffect of Sociocultural Attitude Towards Appearance and Self-Esteem on Body Image Dissatisfaction among Working Women
Author(s) -
Iqra Qasim,
Humaira Yasmin,
Muhammad Akram Riaz
Publication year - 2021
Publication title -
journal of peace, development and communication
Language(s) - English
Resource type - Journals
eISSN - 2663-7901
pISSN - 2663-7898
DOI - 10.36968/jpdc-v05-i02-25
Subject(s) - nonprobability sampling , sociocultural evolution , psychology , self esteem , scale (ratio) , sample (material) , structural equation modeling , social psychology , demography , population , mathematics , sociology , geography , chemistry , statistics , chromatography , anthropology , cartography
The main objective of current study was to find out the effect of sociocultural attitude and self-esteem on body image dissatisfaction among working women. Within the present study survey research design was used. The sample included working women (N = 250). Sample was approached through purposive sampling. Sociocultural Attitude toward Appearance Questionnaire (Schaefer et al., 2015), Rosenberg Self-Esteem Scale (Rosenberg, 1965) and Body Dissatisfaction Scale (Tariq & Ijaz, 2015) were used to collect data and access information from participants. The data was collected through standardized process and analyzed through SPSS-23 version. The findings indicated that sociocultural attitude have negative effect on body image dissatisfaction. Another finding indicated that self-esteem has negative effect on body image dissatisfaction among working women.