Open AccessRethinking Gender Roles: Perception of Female Viewers of Pakistani Television Dramas
Author(s) -
Huma Tahir,
Bushra H. Rehma
Publication year - 2021
Publication title -
journal of peace, development and communication
Language(s) - English
Resource type - Journals
eISSN - 2663-7901
pISSN - 2663-7898
DOI - 10.36968/jpdc-v05-i02-16
Subject(s) - drama , perception , conformity , psychology , socioeconomic status , focus group , gender role , representation (politics) , social psychology , gender studies , sociology , art , political science , demography , literature , politics , population , neuroscience , anthropology , law
Television drama is always an attraction for women. It has considerably contributed in defining gender roles to its viewers. This study was aimed to investigate that how females from different socioeconomic backgrounds perceive and interpret gender roles shown in Pakistani television drama. For data collection qualitative research strategy was applied. Data was collected by conducting eight focus groups. Each group consisted of eight participants (females) aged 20-40 years. Emergent themes from the data were non stereotypic representation of gender roles in Pakistani Television drama. This study concluded that tendency of Pakistani TV drama to redefine gender roles have contributed in conformity with the change in perception of female viewers interpreting gender roles shown in these dramas.