Open AccessSaima Waheed Lecturer at School of Media and Communication Studies, University of Management and Technology
Author(s) -
Saima Waheed,
Sarosh Bajwa,
Sana Khushi
Publication year - 2021
Publication title -
journal of peace, development and communication
Language(s) - English
Resource type - Journals
eISSN - 2663-7901
pISSN - 2663-7898
DOI - 10.36968/jpdc-v05-i01-28
Subject(s) - transgender , hum , content analysis , entertainment , psychology , content (measure theory) , coding (social sciences) , social psychology , sociology , gender studies , art , social science , visual arts , performance art , mathematics , art history , mathematical analysis
This study analyzed the effect of exposure to a TV storyline on “Khuda MeraBhai” and “Alif Allah Aur Insan” (ARY Digital & HUM TV) and complementaryeffects of screening other TV series featuring transgender individuals. Researcher hasdone content analysis and constructed a coding sheet regarding transgender issueswhich highlighted in these two selected dramas of two different channels. Afterwatching all relevant episodes of both dramas, coders had filled coding sheet given byresearcher. Content Analysis disclosed the exposure of both selected dramas KhudaMera Bhi hai and Alif Allah Aur Insan.Depicting the storylines of transgenderindividuals were affiliated with more supportive attitudes towards transgendercharacters and their issues. Attitudes of more conservative TV audience became moreand more positive as they saw more media portrayals of transgender individuals. Thefindings highlighted the potential for entertainment content to influence attitudestoward minority groups.