Open AccessAssessment of Impressions effective on Preserving and Strengthening the Brand Customs in E-Commerce (Case Study, LCDs with LG Brand)
Author(s) -
Masoumeh Ghafari
Publication year - 2015
Publication title -
environment conservation journal/environment conservation journal
Language(s) - English
Resource type - Journals
eISSN - 2278-5124
pISSN - 0972-3099
DOI - 10.36953/ecj.2015.se1676
Subject(s) - cronbach's alpha , reliability (semiconductor) , revenue , the internet , quality (philosophy) , marketing , sample (material) , statistic , descriptive statistics , validity , psychology , advertising , brand awareness , business , mathematics , statistics , computer science , power (physics) , physics , philosophy , accounting , chemistry , epistemology , chromatography , quantum mechanics , world wide web , psychometrics
The goal of this research is study of effective factors for preserving the brand customers in e-commerce. In this research we study the factors interfering in preserving and expanding the LG brand customers in the internet environment in order to identify such cases and use the same for raise of revenue earning. The purchasers of LG LCDS were considered among the customers of LG Brand. The statistical society in this research is all customers of LG LEDS in Iran and the sample volume based on society formula is unlimited 385 persons. The questionnaire used in this research includes 67 questions and two parts that in the first part the demography features are designed and in the second part the questions related to research variables are designed out of which 8 questions are related to customers confidence , 15 questions about brand validity, 22 questions about services quality , 12 questions about internet knowledge and 10 questions about customers preserving and expanding. 400 questionnaires were distributed among the LCD customers of LG brand and 366 questionnaire were received sound and safe and its validity and reliability were achieved. The validity coef. for the entire questionnaire based on Cronbach’s Alfa is calculated 0.79% and for reliability of questionnaires and structure of questionnaire and discovery of factors causing any structure the confirmation operation analysis were used. For data analysis the descriptive statistical methods are used like drawing the diagrams and calculation of indices and also for performing the statistic tests the Pierson Correlation coef. and variance means are used and the LISREL software has been used. The due results in a significant and meaningful level 1% showed that there is meaningful positive relationship between all variables of branch validity, quality services, internet knowledge and preserving the internet customers and there is no meaningful relations i.e. 5% in variable of customer’s confidence. As such the hypothesis 1, 3 and 4 are confirmed the second hypothesis is rejected.