Open AccessThe Neoliberal Heritage Affect
Author(s) -
Peter Bille Larsen
Publication year - 2018
Publication title -
tsantsa
Language(s) - English
Resource type - Journals
eISSN - 2673-5377
pISSN - 1420-7834
DOI - 10.36950/tsantsa.2018.18.7290
Subject(s) - commodification , tourism , affect (linguistics) , politics , consumption (sociology) , cultural heritage , heritage tourism , aesthetics , industrial heritage , sociology , cultural heritage management , political science , political economy , environmental ethics , economy , art , economics , law , philosophy , communication
This article explores the transformation of heritage values from discourse to experience in a new affective economy. The case of Phong Nha Ke Bang National Park in Vietnam serves to demonstrate the intertwined role of affective experience and neoliberal heritage entrepreneurialism. Both are intimately connected through processes of heritage commodification and consumption prompting attention to heritage not only in affective terms alone, but how this relates to the political economy of tourism.