Open AccessQuality and Tourism Supply: A Study of Enterprises Linked to Rural Community-Based Tourism in the Canton of Riobamba
Author(s) -
Silvia Marieta Aldaz Hernández,
Daniel Marcelo Guerrero Vaca,
Mercedes Navarro Cejas,
Magda Francisca Cejas Martínez,
Paula Elizabeth Moreno Aguirre,
Omar Patricio Flor Mora
Publication year - 2021
Publication title -
academic journal of interdisciplinary studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.148
H-Index - 5
eISSN - 2281-3993
pISSN - 2281-4612
DOI - 10.36941/ajis-2021-0104
Subject(s) - tourism , solidarity , quality (philosophy) , rural tourism , economic growth , business , productivity , rural area , swot analysis , service (business) , state (computer science) , order (exchange) , socioeconomics , geography , political science , marketing , tourism geography , sociology , economics , philosophy , archaeology , epistemology , algorithm , politics , computer science , law , finance
This article focuses on the quality and supply of community-based tourism in the rural parishes of Calpi, Cacha and San Juan in the canton of Riobamba, Ecuador. The objective was to study the quality of the supply of community tourism services in the rural parishes of the canton of Riobamba and to determine the characteristics of the supply, services and tourism products. The methodology used was interpretative, documentary and descriptive. The results obtained show that there is a lack of tourism organisation in the rural parishes of the canton of Riobamba. Therefore, standards should be determined to regulate the practices of service providers in order to boost their productivity and promote actions that contribute to the social, economic and environmental development of the canton of Riobamba. State organizations should promote solidarity-based tourism activities to strengthen the active participation of the community from an intercultural perspective.
Received: 4 March 2021 / Accepted: 6 May 2021 / Published: 8 July 2021