Open AccessAdvertising and Consumers’ Enthusiasm
Author(s) -
Nuannuan Wang
Publication year - 2021
Publication title -
scientific and social research
Language(s) - English
Resource type - Journals
ISSN - 2661-4332
DOI - 10.36922/ssr.v3i2.1108
Subject(s) - enthusiasm , advertising , semiotics , perspective (graphical) , psychology , power (physics) , business , marketing , social psychology , computer science , linguistics , philosophy , physics , quantum mechanics , artificial intelligence
Advertising tends to portray products as a magical power to achieve a happier life, a success in career, or an enhancement in self-esteem, which plays an indispensable role in promoting consumers’ enthusiasm towards products. The aim of this article is to explore the connection between advertising, purchase attitude and behaviors from the semiotic perspective. This involves the significance of advertising’s development and impacts, the persuasive process of advertising, semiotic system, and latent values in advertisements.