СОЦІАЛЬНИЙ КАПІТАЛ ОРГАНІЗАЦІЇ: ПОНЯТТЯ І МЕТОДИ ОЦІНКИ

The modern economy is characterized by a complex system of relationships and involvement in the production process of various resources. One such resource that has a multifaceted and multifaceted impact on economic agents is social capital.The article investigates the theoretical and applied aspects of the projection of the concept of «social capital» at the organizational level. The problems of analysis and comprehensive assessment of the social capital of the organization from the standpoint of using their results for management are considered. The article also considers the circumstance that led to a permanent idea of social capital as a means to ensure the solution of the problem of coordination of collective action. Due to such a broad interpretation, the concept of social capital is now used to explain variousphenomena and processes of social, political and economic nature. The concept of social capital of the organization, the structure of social capital, as well as components such as structural, relational and cognitive social capital are considered. The article analyzes the impact of social capital on the activities of the organization, analyzes the approaches to assessing the social capital of the organization. It was found that in developing the economic strategy of the firm the greatest interest in terms of measuring the social capital of the organization are those forms that, on the one hand, have a clear impact on the market value of the company, and on the other, can be objects of management. The method of discounting cash flows, the method of exemption from royalties is the most appropriate for measuring the value of intellectual property, the method of comparable transactions, the method of excluded costs, the method of economic value added.