ТЕОРЕТИЧНІ ОСНОВИ ОЦІНЮВАННЯ ЕФЕКТИВНОСТІ ВПРОВАДЖЕННЯ ІННОВАЦІЙНИХ БІЗНЕС-ТЕХНОЛОГІЙ У ТОРГІВЛІ

The article presents the theoretical basis for evaluating the effectiveness of innovative business technologies in trade. Based on research, the concept of «innovation», which is considered as an innovation, new or improved product or technology resulting from the innovation process and the concept of «business technology» as a set of methods, techniques, innovations, technical and mental solutions that promote business development, expand its capabilities and create new prospects for it, formed the author’s vision of the concept of «innovative business technologies»,which in terms of this study, is considered as a set of innovative technological solutions to improve the implementation of the trade process. Such types of technological innovations in trade as: RFID, NFC, cash self-service, electronic price tags, cash registers, robotic warehouse, SoLoMo concept are analyzed. It is proved thatthe introduction of innovative business technologies by trade enterprises has a positive effect on improving customer service, increasing the capacity of cash lines, controlling the shelf life of goods, providing information on the quantity and range of goods in the trading hall, increasing productivity and efficiency of retail space, increasing turnover and profit. Given the author’s vision of the concept of «innovative business technologies in trade», the effectiveness of their implementation reflects such a characteristic as effectiveness, because it reveals the degree of completeness and quality of achieving goals through a system of indicators. That is why, it is proposed, the economic efficiency of the introduction of innovative business technologies in trade, depending on the purpose of their implementation, it is advisable to consider as the most positive result different from the previous result for the calculation period.