ПРОЦЕСНО-ОРІЄНТОВАНЕ УПРАВЛІННЯ РОЗВИТКОМ ЕКОНОМІЧНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА ПІД ЧАС ЗМІН

The article presents a study of the features of process-oriented management. The formation and use of this type of management should be carried out in close connection with the involvement of opportunities and capabilities to use the available economic resources of the enterprise. Thus, the development of economic potential of the enterprise on the basis of process-oriented management is an important part of the strategic development of the enterprise, increasing its market value, competitiveness and strengthening market position. Competition in the market in which enterprises are constantly located, mainly affects the quality of products, their final price and customer service systems. Better quality products at the same price remain the most important way to increase competitiveness. Combined with trends in the post-industrial economy, process-oriented management focuses on the company’s quality management issues, focuses on the process of managing the company’s management system andexplores key links in the field of expertise. The study of factors influencing the formation of a process-oriented approach of the enterprise through the improvement of the economic potential of the enterprise is due to the constant occurrence of changes in the external environment. Such trends encourage the search for new ways to find and realize the internal reserves of companies to prevent negative impacts during change.Thus, the study of the components of process-oriented management of the enterprise in adapting to change plays an important role in shaping the management style. Each of the components can be considered as a separate project for technology transfer with the subsequent transition of the management structure itself, which adapts to the possibilities of economic potential, and thus becomes more flexible. This will allow the company to adapt more quickly to change.