Open AccessCounterfeiting in the Primary Industry Sector and the Threat to New Zealand’s Economy
Author(s) -
Rhys Ball,
Stephen Quirke
Publication year - 2019
Publication title -
national security journal
Language(s) - English
Resource type - Journals
eISSN - 2703-1934
pISSN - 2703-1926
DOI - 10.36878/nsj201901.61
Subject(s) - counterfeit , typology , reputation , primary sector of the economy , order (exchange) , product (mathematics) , business , private sector , identification (biology) , public sector , economy , industrial organization , economics , marketing , tertiary sector of the economy , political science , economic growth , sociology , law , botany , geometry , mathematics , finance , anthropology , biology
Counterfeiting in its various iterations presents a potentially significant threat to our international reputation as a premium exporter of primary products. Taking existing international scholarly research in the area of food fraud, this article presents a typology of counterfeit activity as it pertains to the New Zealand primary industry sector. Through selected case studies, we explain how counterfeiting is a far more nuanced and complex problem than generally considered, and conclude that there should be a much stronger appetite for an integrated public-private identification framework that understands these variations in order to effectively pre-empt and mitigate the impact of primary product counterfeiting in this country.