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Moral Matching: Strategic Messaging to Overcome Barriers to Persuasion
Author(s) -
Tess Buckley
Publication year - 2022
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.36837/chapman.000381
Subject(s) - persuasion , reactance , regulatory focus theory , framing (construction) , psychology , social psychology , cognitive reframing , health communication , resistance (ecology) , focus group , regret , foundation (evidence) , context (archaeology) , applied psychology , computer science , political science , engineering , communication , business , ecology , structural engineering , voltage , machine learning , creativity , electrical engineering , biology , paleontology , marketing , law

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