Open AccessTECHNOLOGIES FOR CONDUCTING A SOCIOLOGICAL ANALYSIS OF THE CONTENT OF MEDIA COMMUNICATIONS USING INTERNET DATA, THEIR SPECIF-ICS, ADVANTAGES AND DISAD-VANTAGES
Author(s) -
J.D. Murmyilo
Publication year - 2022
Publication title -
èkonomičeskij vektor
Language(s) - English
Resource type - Journals
ISSN - 2411-7269
DOI - 10.36807/2411-7269-2022-1-28-151-155
Subject(s) - strengths and weaknesses , the internet , content analysis , process (computing) , computer science , sociology , psychology , world wide web , social science , social psychology , operating system
Currently, the Internet occupies a significant place in the communication process, both between ordinary users and in the interac-tion of companies with their audiences. With the development of technology, many differ-ent methods of evaluating and measuring the audience began to appear because of data on the Internet. The purpose of this ar-ticle is to describe these methods and as-sess their strengths and weaknesses. The purpose of this article is to describe these methods and evaluate their strengths and weaknesses. This article provides a socio-logical analysis of the content of medical communications on the example of the pri-vate Russian production and trading compa-ny SPLAT, which produces perfumes and cosmetics.