Open AccessCOVID-19 PANDEMIC, SERVICE INDUS-TRY INNOVATION AND COMPETITIVE-NESS
Author(s) -
A.V. Kuchumov,
E.V. Pecheritsa,
V.N. Kuchumova
Publication year - 2022
Publication title -
èkonomičeskij vektor
Language(s) - English
Resource type - Journals
ISSN - 2411-7269
DOI - 10.36807/2411-7269-2022-1-28-108-114
Subject(s) - competitor analysis , business , competition (biology) , context (archaeology) , service (business) , marketing , covid-19 , purchasing , value (mathematics) , service innovation , competitive advantage , pandemic , industrial organization , computer science , medicine , ecology , paleontology , disease , pathology , machine learning , infectious disease (medical specialty) , biology
Nowadays, innovation is becoming increas-ingly important for both scientists and practi-tioners due to the significant increase in the level of global competition and the constant search for customers to maximize the bene-fits from their purchasing decisions. The sub-ject of the study is innovations in the service sector and their impact on the competitive-ness of an organization in the context of the COVID-19 pandemic. The aim of the study is to study the mandatory introduction of inno-vations to increase competitiveness in a pandemic. Research methods: information search, systematic approach and compari-son. More than 30 scientific works of foreign English-speaking scientists have been ana-lyzed. It was revealed that the introduction of innovations at service enterprises in a crisis allows: to try to keep existing customers in a changing environment; consider the intro-duction of innovations as creating competi-tive value for customers, including for attract-ing new customers. It is concluded that in times of severe market disruption, offerings and business models can become obsolete as a result of changes in customer behavior and competitors' service value creation models.