Open AccessAN INTERTEXTUAL APPROACH TO THE ANALYSIS OF ADVERTISING SLOGANS
Author(s) -
J.V. Perlova,
Leti,
named after V.I. Ulyanov
Publication year - 2021
Publication title -
èkonomičeskij vektor
Language(s) - English
Resource type - Journals
ISSN - 2411-7269
DOI - 10.36807/2411-7269-2021-3-26-26-28
Subject(s) - intertextuality , relevance (law) , advertising , relevance theory , sociology , literature , psychology , political science , art , business , law , cognition , neuroscience
This article provides an overview of an intertextual approach to the analysis of advertising slogans, the effectiveness of slogans is estimated. Slogans are investigated from the standpoint of the theory of intertextuality. The relevance of the work is proved by the increasing interest to the advertising discourse based on the methodology of new research paradigms.