Open AccessTOOLS FOR DETERMINING THE READINESS OF A BUSINESS FOR DIGITALIZATION
Author(s) -
M.V. Botnaryuk
Publication year - 2021
Publication title -
èkonomičeskij vektor
Language(s) - English
Resource type - Journals
ISSN - 2411-7269
DOI - 10.36807/2411-7269-2021-1-24-30-34
Subject(s) - swot analysis , process management , strengths and weaknesses , perspective (graphical) , computer science , position (finance) , business model , digital transformation , digital economy , risk analysis (engineering) , management science , business , marketing , engineering , artificial intelligence , finance , philosophy , epistemology , world wide web
The article offers a modernized method of SWOT analysis that allows you to determine the company's readiness for digitalization. Its distinctive feature is that the methodology includes coefficients that allow us to study the strengths, weaknesses, as well as opportunities and threats from the perspective of the requirements of the digital economy. Recommendations on the definition of the introduced criteria are presented. Methodological guidelines for filling in the matrix are proposed. When conducting a SWOT analysis, taking into account the criteria of business digitalization, it is recommended to use the model of the five forces of M. Porter. The new methodology allows the company to adapt to digital transformations in a timely manner, which will ensure a stable market position.