Open AccessSPONSORSHIP: AN EFFECTIVE MARKETING COMMUNICATION TOOL OR CONSCIOUS SOCIAL PRACTICE?
Author(s) -
E.A. Shchetinina,
J.D. Murmyilo
Publication year - 2020
Publication title -
èkonomičeskij vektor
Language(s) - English
Resource type - Journals
ISSN - 2411-7269
DOI - 10.36807/2411-7269-2020-2-21-41-46
Subject(s) - social marketing , marketing , business , marketing communication , public relations , psychology , advertising , political science