Open AccessLOYALITAS MEREK KOMUNITAS PENDAKI GUNUNG Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif
Author(s) -
Puti Rosdiana,
M. Gunawan Alif
Publication year - 2019
Publication title -
journal communication spectrum
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2622-6405
pISSN - 2087-8850
DOI - 10.36782/jcs.v8i2.1855
Subject(s) - normative , loyalty , brand loyalty , psychology , advertising , political science , business , marketing , law