Open AccessHOW 'DEEP' IS YOUR BRAND? The Hierarchical Effects Model of Emotional Branding
Author(s) -
Bambang Sukma Wijaya
Publication year - 2013
Publication title -
journal communication spectrum
Language(s) - English
Resource type - Journals
eISSN - 2622-6405
pISSN - 2087-8850
DOI - 10.36782/jcs.v3i2.1974
Subject(s) - psychology , business , advertising