Ярмарок – торг – обмін як фрейм просторового пограниччя (М. Гоголь – Г. Квітка-Основ’яненко)

A fair – a successful demonstration form of the translation of social experience, tradition, customary rules in the form of collective action. This is an all-public action with the representation of the symbolic series of culture, era, and society.Given the honourable place of the fair in the works of M. Gogol, V. Narizhniy, M. Pogodin, G. Kvitka-Osnovyanenko, E. Grebinki, V. Sollogub, etc., it seems expedient to emphasize the modernity of its nature, a radical change in relations between the subject and the object, or between the subject and the predicate, that is, the statement about this subject, its semantic definition. In other words, denotation gives way to a more virtual, fictitious relationship between the participants (subjects) of the fair and its objects.The gallery of fairs is opened with an embodiment of a two-vector-oriented culture by M. Gogol. In his “Sorochinsky Fair” (1831), he allegedly programmed the further reception of this image, and his primacy, the authority of all recognized. Indeed, Gogol creates the fair primarily not in the plane of the narrative, but as a field for experiment, a space of various communicative discourses of pragmatic orientation. Therefore, a literary, verbal-mimetic expression serves here as a powerful tool for constructing a spectacular dramatic action with many acts, scenes and microscales, genre pictures and anecdotal inserts. The effect of suggestive suggestion, literally the modelling of juicy images, facilitates a meeting of human life with the world through experience, communication, knowledge and the discovery of unfamiliar spheres.