PRINCIPLES OF FORMATION OF SOCIAL RESPONSIBILITY AND DETERMINATION OF THE SOCIAL PRICE OF PRODUCTION AT AGRICULTURAL ENTERPRISES

. The agricultural enterprises are mostly the only businesses in Ukraine that are involved in rural areas in the processes of social and economic security, responsible for their development in modern times. Therefore, one of the priorities of the studied problems of rural life and management is the principles of formation and economic assessment of social responsibility of agricultural enterprises.Methods. The theoretical and methodological basis for the scientific development of the principles of social responsibility, determining the social price of production in agricultural enterprises were the works of domestic and foreign scientists on the development of general economic and sectoral theories, the practice of the agricultural sector, social and economic efficiency, rural development. A set of research methods are used in this article: monographic, analysis and synthesis, abstract and logical, etc.Results. The article focuses on the internal economic context of social responsibility, followed by the definition of the structure of socially oriented costs and substantiation of the approach to determining the social price paid by the entrepreneur. It is proposed to determine the social price by the gradation of the cost by levels. It has been established that the definition of social efficiency of management includes aspects of social responsibility and characteristics of the social price of production.Discussion. Assessment of the composition, dynamics and changes in the structural ratios of indicators of social responsibility provides an opportunity to improve the theoretical and methodological foundations of interpretation of social competitiveness of agricultural enterprises, which forms the prospects for further research.Keywords: agricultural enterprises, social responsibility, social competitiveness, social efficiency, social price.