UNIVERSITY CYBER SECURITY AS A METHOD FOR ANTI-FISHING FRAUD

. With the rapid adoption of computer and networking technologies, educational institutions pay insufficient attention to the implementation of security measures to ensure the confidentiality, integrity and accessibility of data, and thus fall prey to cyber-attacks.Methods. The following methods were used in the process of writing the article: methods of generalization, analogy and logical analysis to determine and structure the motives for phishing attacks, ways to detect and prevent them; statistical analysis of data – to build a chronological sample of the world's largest cyber incidents and determine the economic losses suffered by educational institutions; graphical method – for visual presentation of results; abstraction and generalization – to make recommendations that would help reduce the number of cyber scams.Results. The article shows what role cyber security plays in counteracting phishing scams in the educational field. The motives for the implementation of phishing attacks, as well as methods for detecting and preventing them, have been identified and regulated. The following notions as "phishing", "submarine" and "whaling" are evaluated as the most dangerous types of fraud, targeting both small and large players in the information chain of any educational institution. An analytical review of the educational services market was conducted and a chronological sampling of the largest cyber incidents that occurred in the period 2010-2019 was made. The economic losses incurred by colleges, research institutions and leading universities in the world were described. It has been proven that the US and UK educational institutions have been the most attacked by attackers, somewhat inferior to Canada and countries in the Asia-Pacific region. It is found that education has become the top industry in terms of the number of Trojans detected on devices belonging to educational institutions and the second most listed among the most affected by the ransomware. A number of measures have been proposed to help reduce the number of cyber incidents.Discussion. The obtained results should be taken into account when formulating a strategy for the development of educational institutions, as well as raising the level of awareness of the representatives of the academic community in cybersecurity.Keywords: phishing, cyber security, cyber stalkers, insider threat, rootkit, backdoor.