Open AccessWHAT IS RIGHT AND WRONG IN MARKETING THE PHARMACEUTICAL PRODUCTS
Author(s) -
Dr.Kamath Madhusudhana
Publication year - 2021
Publication title -
epra international journal of research and development
Language(s) - English
Resource type - Journals
ISSN - 2455-7838
DOI - 10.36713/epra6578
Subject(s) - pharmaceutical marketing , spell , marketing , business , marketing research , pharmaceutical industry , advertising , medicine , sociology , pharmacology , anthropology
Pharmaceutical marketing is the ability to reach the right health care professionals with the right note and spell. According to the Cambridge English Dictionary the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively. But recent studies on pharmaceutical marketing is full of controversy like issues and concerns of ethical and unethical marketing.