Open AccessA STRATEGIC ANALYSIS FOR PATANJALI AYURVED LTD. ALSO IN SWADESHI FRAMEWORK
Author(s) -
Srishti Jain
Publication year - 2020
Publication title -
epra international journal of multidisciplinary research
Language(s) - English
Resource type - Journals
ISSN - 2455-3662
DOI - 10.36713/epra5127
Subject(s) - swami , vedas , product (mathematics) , sanskrit , marketing , beauty , goods and services , traditional medicine , business , hinduism , medicine , economics , aesthetics , art , philosophy , mathematics , religious studies , economy , geometry , literature
This firm was created through Swami Guru-Baba Ramdev, partnering with Acharya Balkrishna, a scholar of Ayurveda, Sanskrit, and Vedas in the 1990's to produce herbal products. Ramdev concentrated on Relaxation while Balkrishna took care of helping to spread herbal products. The Consumer goods collection for beauty and Relaxation for Self satisfaction have done a wonderful job in Swadesh which is really the company's biggest target. Swami Ramdev was impactful in both. His live broadcast of regular exercise on Aastha Network has gained him a broad audience, and its FMCG business is assisting nation in its product of India drive. Each objective of the organization is to get more Herbal / Ayurvedic / natural and organic ingredients to all the challenges. This article attempts to examine the scenario of Patanjali Ayurved Ltd & its own contributions to society to the people via its business activities & the effort mostly to betterment of the public.KEYWORDS: Relaxation, herbal product, Consumer goods, betterment, Swadesh , Patanjali