Open AccessOPERATIONAL STRATEGIES AND MANAGEMENT OF KFC: AN ENQUIRY
Author(s) -
Shah Mujahid Uddin
Publication year - 2020
Publication title -
epra international journal of research and development
Language(s) - English
Resource type - Journals
ISSN - 2455-7838
DOI - 10.36713/epra4262
Subject(s) - swot analysis , business , strengths and weaknesses , supply chain management , competitive advantage , quality (philosophy) , supply chain , preference , unit (ring theory) , process management , marketing , quality management , strategic business unit , operations management , engineering , service (business) , economics , philosophy , mathematics education , mathematics , epistemology , microeconomics
This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy. As the course requirement, the company has been selected on the preference of my own with a prior approval of the unit leader. The report critically analysis three operation management decision areas as design of goods and services, quality management and supply chain management of KFC with suggestions to better performance. Furthermore, it evaluates the strengths and weaknesses as well as strategies with recommendations for achieving competitive advantages. Finally, the report draws a conclusion with wrapping up the findings.KEYWORDS: Managing Quality, Supply Chain Management, SWOT Analysis, CSR