Open AccessIMPACT OF IN-STORE FACTORS ON IMPULSE PURCHASING BEHAVIOUR OF SUPERMARKET CONSUMERS: EMPIRICAL EVIDENCE FROM CHENNAI CITY
Author(s) -
Mr. Rubul Bora
Publication year - 2022
Publication title -
epra international journal of multidisciplinary research
Language(s) - English
Resource type - Journals
ISSN - 2455-3662
DOI - 10.36713/epra11477
Subject(s) - purchasing , advertising , sales promotion , marketing , demographics , likert scale , promotion (chess) , business , psychology , demography , developmental psychology , sales management , sociology , politics , political science , law