CUSTOMER SEGMENTATION USING MACHINE LEARNING | Zendy

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CUSTOMER SEGMENTATION USING MACHINE LEARNING

Author(s) -

V.K.G. Kalaiselvi,

A. Ponmalar,

Shanmugasundaram Hariharan,

A Bhanuprasad,

V Mamathibala,

Swetha Sri M

Publication year - 2022

Publication title -

epra international journal of research and development (ijrd)

Language(s) - Uncategorized

Resource type - Journals

ISSN - 2455-7838

DOI - 10.36713/epra11198

Subject(s) - payment , cluster analysis , profitability index , market segmentation , computer science , customer value , customer relationship management , business , customer lifetime value , marketing , customer retention , world wide web , artificial intelligence , market economy , hierarchy , finance , economics , service quality , service (business)

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