Open AccessTHE MEDIATION ROLE OF CUSTOMER SATISFACTION ON THE INFLUENCE OF PRICE PERCEPTION, PRODUCT QUALITY, AND SERVICE QUALITY TO CUSTOMER LOYALTY
Author(s) -
Andhi Johan Suzana,
Budi Hariyono,
Tri Esti Masita,
Najmudin Najmudin
Publication year - 2022
Publication title -
epra international journal of multidisciplinary research
Language(s) - English
Resource type - Journals
ISSN - 2455-3662
DOI - 10.36713/epra11191
Subject(s) - business , customer satisfaction , marketing , loyalty business model , service quality , nonprobability sampling , product (mathematics) , quality (philosophy) , advertising , sobel test , customer delight , service (business) , mathematics , statistics , population , philosophy , demography , geometry , epistemology , sociology , path analysis (statistics)