
Millennials as a Target Segment of Socially Responsible Communication within the Business Strategy
Author(s) -
Margaréta Nadányiová,
Subhankar Das
Publication year - 2020
Publication title -
littera scripta
Language(s) - English
Resource type - Journals
eISSN - 1805-9112
pISSN - 1802-503X
DOI - 10.36708/littera_scripta2020/1/8
Subject(s) - business , process management , marketing