Open AccessCustomer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment
Author(s) -
Elvira Nica,
Ľubica Gajanová,
Eva Kicová
Publication year - 2020
Publication title -
littera scripta
Language(s) - English
Resource type - Journals
eISSN - 1805-9112
pISSN - 1802-503X
DOI - 10.36708/littera_scripta2019/2/9
Subject(s) - psychographic , market segmentation , impossibility , segmentation , marketing , computer science , customer intelligence , product (mathematics) , dependency (uml) , business , customer relationship management , customer advocacy , artificial intelligence , mathematics , service (business) , service quality , geometry , political science , law