Open AccessLandasan Syariah dalam Etika Periklanan
Author(s) -
Hasnan Hanif
Publication year - 2018
Publication title -
nukhbatul 'ulum : jurnal bidang kajian islam
Language(s) - English
Resource type - Journals
eISSN - 2685-7537
pISSN - 2338-5251
DOI - 10.36701/nukhbah.v4i1.36
Subject(s) - islam , guideline , foundation (evidence) , product (mathematics) , sharia , perspective (graphical) , value (mathematics) , islamic economics , sociology , political science , law , philosophy , theology , computer science , mathematics , geometry , artificial intelligence , machine learning
The conventional ethics concept has difference color with Islamic ethics on implementation in daily lives. The ethics in Islamic teaching follows the rule of valid and invalid (halal and haram) including the way of reaching, using, advertising and marketing of the product. The conventional ethics concept leads good and bad values in human perspective. Ethics was defined as an action that done based on the good moral principles where Akhlaq was being the main reference in doing of Islamic economics production. The foundation of Islamic ethics in advertisement is to follow the Sharia guideline that has been determined. The value of Islamic advertisement as follows: Shiddiq, (honest), Fathonah. (Clever). Amanah. (trusted) Tabligh. (delivered). Istiqomah. (consistent).