Open AccessFEATURES OF MARKETING APPROACH IN FORMING INVESTMENT CLIMATE OF REGION
Author(s) -
Valerii Bondarenko,
Sofija Trapaidze,
Oleg Luchyn,
Trade
Publication year - 2020
Publication title -
economics, finance and management review
Language(s) - English
Resource type - Journals
eISSN - 2733-2101
pISSN - 2674-5208
DOI - 10.36690/2674-5208-2020-3-58
Subject(s) - investment (military) , generalization , process (computing) , business , industrial organization , marketing , economics , computer science , political science , mathematics , mathematical analysis , politics , law , operating system
The article covers the issues of regional investment attraction and the factors they depend on. The factors that determine the degree of risk of investments and the possibility of their effective use in the region are presented. The purpose of this research is to determine the role of marketing, its means in the process of forming the investment climate of the region. The author used the methods of static and logical comparison, systematization and generalization, which made it possible to achieve the goal of the study. Ther are named the tools and methods, which in case of using the mareting approach will lead the implementation of investment potential of the regions onto a qualitatively new level and increase the volume of investment in the regional economy. Also there are proposed the principles that underlie the concept of a marketing approach to attracting investments to the region. The peculiarities of the marketing approach of attracting investments into regional development are clearly marked.