Open AccessPERAN MEDIA SOSIAL TERHADAP PENGEMBANGAN USAHA KECIL MENENGAH (UKM)
Author(s) -
Niki Puspitasari,
Muhammad Helmi
Publication year - 2019
Publication title -
dialektika/dialektika: jurnal ekonomi dan ilmu sosial
Language(s) - English
Resource type - Journals
eISSN - 2598-781X
pISSN - 2502-4094
DOI - 10.36636/dialektika.v4i2.349
Subject(s) - social media , business , product (mathematics) , marketing , advertising , social benefits , social media marketing , digital marketing , computer science , world wide web , materials science , geometry , mathematics , tailings , metallurgy
Nowadays social media has become an effective marketing for communicating interactively with consumers. Even social media has an important role in integrated marketing communication (IMC). This study wants to know the implementation of social media and the benefits of social media to the development of UKM TARAJUNIK (Unique Knitting Bag). Some of the most tangible benefits of using social media are 1) as personal contact with consumers, 2) as a product gallery, 3) as a promotional media, and 4) as a basis for business decision making. In addition to these benefits, several other perceived benefits are conveying responses to consumers, customer surveys, online discussion forums, data collection on consumer needs, and others.
Keywords: Social Media, Marketing, SMEs